The impact of Coronavirus has created a national hunger crisis. COVID-19 has worsened the problem, nearly on-in-four households experienced food insecurity in 2020. – Enter Iconic Apparel. The brand was born during the pandemic with the sole purpose of aiding in the fight against hunger. While the brand has experienced incredible growth in the past year, the mission still remains the same. For every item purchased, 10 meals will be donated. Thank you for the support, together we can make a difference!